Your personal brand is what others say it is, not what you say it is. But you can shape and influence it with intentional decisions and actions.

The 5 Human Senses

  1. Sight – eyes
  2. Taste – tongue
  3. Sound – ears
  4. Touch – skin
  5. Smell – nose

You’ve probably heard the phrases, “You never get a second chance to make a good first impression”. Or, “First impressions are lasting impressions”. Both expressions are short, true and very powerful.

The most important organs of sense are our eyes. We perceive up to 80% of all impressions by means of our sight.So, even when you are not trying, you are still developing your personal brand.

Be more confident…the next time you walk in a room with 1 or more humans…like:

  • an office
  • a conference stage
  • a cocktail party

Be intentional…take control of your branding message and make your visual communications a 10.

  1. Keep your wardrobe current and up-to-date
  2. Dress for your audience and environment
  3. Dress for your next career level
  4. Stand and sit up straight
  5. Walk with purpose
  6. Make eye contact
  7. Lean in
  8. Make purposeful hand gestures
  9. Maintain your skin
  10. Relax your face and smile